What is a color schemeĪ color scheme is the colors used in a certain design. Tone makes the hue less intense by adding grey. Shade, Tint, ToneĪs the image illustrates, shade is darkening the hue by adding black, while tint making the hue lighter by adding white. Chroma (Saturation)ĭefines the intensity of a color. Value shows the lightness (tint) or darkness (shade) of a color. Hue is the pure color and is referred to as the dominant color family. The color wheel can be divided into cool and warm colors. The color wheel is a visual illustration of color hues that are arranged by their chromatic relationship. Knowing the terminology and elements that colors consist of in web design, will be a big help when creating a color palette as well as working with color generators. So I'll talk more about some individual colors and their psychological effects. Choosing the right colors can bring better results. That's why it won't be likely someone would color a baby's room black, or a doctor's cabinet bright red. Color psychologyĬolors tend to stimulate certain emotions.
We'll look into the psychology of colors and some terminology that will help you understand the color wheel and all the little nuances of colors a little better.
What is color and the psychology behind it īefore jumping into the beautiful color palettes you can use to create websites, it's important to understand color, what it consists of, and its influence on web design as well as on people and their actions.So in this post, I'll break it all down to this: Much like with typography and the layout you choose, the color palette also has to be a well planned out element to create beautiful and outstanding websites.Ĭolor can increase brand recognition, influence purchase patterns, different colors can bring up different emotions and a whole lot of other factors are directly affected by color. Choosing the right colors for your website can have a big influence on the experience the visitors will have.
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